People love magic. Why? Because it takes them to a different level. It takes them to another playing surface than the one that they're on now. Magic, like inspirational music, a good film, or a choir singing in a church, offers us an opportunity to get a glimpse of the unknown and to come face to face with what lies beyond what we can normally fathom. Using magic in your sales presentation is essential to make you stand out above all others. Oh, I don't mean magic like David Copperfield practices or slight of hand tricks. I'm talking about something you might use that will light up the faces of those you're looking to sell. Is it a hand gesture, a key phrase or a twinkling smile? Tell us - where does your magic lie?

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